NEW YORK (October 17, 2017) – JIG Media, producers of the Healthy NYC Expo Presented by ShopRite, have confirmed Brooklyn artist and film maker, Kota the Friend, to speak at the Mental Health Awareness Panel Discussion.
In the wake of the deaths of major hip-hop players who have struggled with depression, Kota the Friend’s Paloma Beach central theme discusses depression, feelings of self worth and 23 year-old guilt. Although Mental health is often stigmatized in the black community, Kota the Friend navigates his way through darkness to find answers for himself and his listeners. One of his attempts to bring awareness to depression and mental health is apparent in a recent video tribute to fellow Brooklyn rap artist Capital Steez, who committed suicide at the age of 19. Kota the Friend will be showing the video and providing insight during the Healthy NYC Expo.
“Music is a universal language that speaks to all races, cultures, creeds, ethnicities, skin colors and economical backgrounds. In the same way, depression affects all individuals. I started making music as therapy for myself and ended up telling the stories of many through my own experiences. It’s important to me to use my platform to bring awareness to issues affecting those with mental health issues and depression, hoping they too reach out to be heard before it’s too late. I want to thank JIG, ShopRite and all those involved for providing a platform to share my art and thoughts on a subject that means a lot to me and people around the world like us– carrying around more than anyone knows” stated Kota the Friend.
Vernon Jones Jr., COO JIG Media stated, “We’re excited to have Kota the Friend as a part of this panel discussion. The idea behind the Healthy NYC Expo is to bring a complete healthy living experience to the grassroots neighborhoods in New York City. Our definition of healthy living includes mind and body. There are a lot of young people going through a silent depression, and the best way to reach them is through their music and their lifestyle. Too often large medical organizations don’t know how to reach this demographic. They have data but they don’t have the grassroots expertise to reach the young people where they are. After following Kota the Friend and listening to his message through his music and videos, we felt we had to reach out to see if he would like to participate. Right away he understood what this would mean to so many of his peers. His message is organic and he delivers it in a way that you can understand”.
Panelists include behavioral health and mediation experts, as well as mental health experts from Kings County Hospital and Brookdale Hospital.
The Healthy NYC Expo will be held Saturday November4, 2017 at the Brooklyn Sports Club, in East New York, Brooklyn, from 10am-4pm.
To attend the Healthy NYC Expo Register online at healthynyc.com/expo. To participate in the Mental Health Awareness panel discussion, as an attendee, contact JIG Media at 718-285-9351 or signup here. To become a partner in this session or the overall Healthy NYC Expo, contact firstname.lastname@example.org.
The Healthy NYC Expo will also feature the ‘Senior Center Square’, for the senior population, as well as family activities that include Zumba, Spin Cycling, Yoga, the Wheel of Health game, and more.
About Kota the Friend
Kota the Friend is an artist, producer, cinematographer and one of Brooklyn’s most interesting voices leading the pack. Approaching the release of his sophomore EP, Paloma Beach, the Brooklyn Rapper has sat down with Beats 1/ Hot 97’s Ebro Darden, Sirius Radio’s Satik Selektah and been featured on , Afropunk, XXL, Highsnobiety, Knockturnal , Britz and Beats— all sharing the same sentiments as Earmilk that the MC “cements his status as one of the clearest and most interesting voices to come out of Brooklyn in a long time.” He has continued to earn the ears and hearts of fans since his debut EP “Palm Tree Liquor”– which received glowing reviews from outlets such as: Billboard, MILK, FADER, Pigeons and Planes, VIBE, XXL,The SOURCE, Village Voice, Hip-Hop Wired, GENIUS, RESPECT — has critics and fans alike, agreeing with NYLON, deeming him “The coolest new indie rapper.” This ultimately has helped Kota the Friend to revitalize the NY scene all from his Clinton Hill stoop. Garnering over 1M+ streams online, he has created an undeniable buzz for himself proving he is truly one to watch. For Additional information about Kota the Friend, visit www.KotatheFriend.com
About JIG Media
JIG Media is a NYC-based (DUMBO, Brooklyn) Digital Media Cause Marketing agency, using a unique, hyper-focused, omni-channel formula that allows clients to amplify their messaging directly to their target audience. For Additional information about JIG Media, visit www.jig.media
SVP, JIG Media
Kota the Friend