FOR IMMEDIATE RELEASE
JIG Media Announces Official Launch of Healthy NYC Initiative
NEW YORK (June 19, 2017) – Today JIG Media announced the official launch date for the Healthy NYC initiative, which will include digital media and a series of health events. The digital media platform, HealthyNYC.com, will launch July 17, 2017, with the first Healthy NYC event scheduled for September 2017.
“We are excited about the Healthy NYC initiative”, stated Vernon Jones, Sr, CEO of JIG Media, which owns HeatlhyNYC.com. “Most New Yorkers are concerned about their health, but in the fast-paced environment of New York City there’s not much time to concentrate on fitness, researching health insurance options or coming up with healthy cooking ideas. Our goal is to provide New Yorkers with health information on one hyper-focused platform, in a format that is easy to read and share with others. We know how important it is to meet people where they are.”
The Healthy NYC initiative is hyper-local, with a focus on providing health information that is relevant to residents of New York City.
“Much of the information that we will be providing can be found on websites and blogs of hospitals, health plans and city health agencies, but the reality is the majority of people do not consume content on corporate blogs or official city websites. Therefore, the information is what we call, ‘hidden content’. People look to trusted digital media sources to consume information, and HealthyNYC.com will be that trusted source when it comes to curating and distributing healthy living information to the masses of New Yorkers”, stated Mike McConnell, Senior Account Manager, JIG Media. “ We are also excited about our Healthy NYC events, which brings it all together, and allows New Yorkers to meet in person to share their experiences and receive important information and tips from our health partners.”
The Healthy NYC events will include healthy cooking demonstrations, fitness classes, medical screenings, as well as livestreaming of panel discussions with executives of various health plans, hospitals and city health agencies.
Categories on the HealthyNYC.com platform include:
- Fitness
- Food/Recipes
- Health Insurance
- Health Care
- 65+ (Senior Section)
- Videos
New Yorkers can stay updated by subscribing to the Healthy NYC newsletter at www.healthynyc.com or by connecting on social media at Facebook https://www.facebook.com/HealthyNewYorkCity/ and Twitter at https://twitter.com/healthynyc
For Healthy NYC digital and event partnerships contact Michael McConnell at mmcconnell@jig.media.
About JIG Media
JIG Media is a NYC-based (DUMBO, Brooklyn) Digital Media Marketing Agency, using a unique, hyper-focused, omni-channel formula that allows clients to dominate their markets. JIG owns digital media properties that include NYCPolitics.com, EastNewYork.com, BrooklynBuzz.com, and many others. For Additional information about JIG Media, visit www.jig.media
CONTACT:
Simone LeConte-Parker
SVP, JIG Media
Office: 718.285.9351
Mobile: 917.601.4484
Email: slp@jig.media
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