NYC Newswire, Lookatmedia™
Partner to Transform Local Media

Brooklyn, NY – NYC Newswire is excited to announce a transformative partnership with Lookatmedia™, a leading technology platform that empowers organizations with Dedicated Newsrooms designed to connect with journalists more effectively. This collaboration will
enhance how New York City organizations engage with their hyperlocal audiences by providing seamless access to editorial-ready stories for media professionals.

Lookatmedia’s dedicated media centers are tailored to simplify the storytelling process for journalists, offering easy access to pre-approved, high-quality content, including compelling narratives and visual assets. By streamlining the availability of professionally curated stories, these newsrooms make it easier for media outlets to amplify the voices of organizations, political candidates, agencies, museums, colleges, and universities throughout New York City.

“Dedicated Newsrooms provide a game-changing solution for both Communications teams and journalists,” said Vernon Jones Sr., CEO of NYC Newswire. “They eliminate the typical barriers to sharing stories by ensuring journalists have everything they need at their fingertips—engaging narratives and ready-to-publish visuals. This partnership, combined with NYC Newswire’s hyperlocal distribution network, creates a direct pipeline between New York City organizations and their target audiences.”

Through this partnership, NYC Newswire will integrate its targeted PR distribution services and guaranteed media placement on hyperlocal New York City media outlets with Lookatmedia’s advanced newsroom technology. This ensures that organizations not only create impactful stories but also get them in front of the right audiences, increasing engagement with local communities.

“Lookatmedia™ is designed to simplify how organizations and journalists connect,” said Bill Carey, Lookatmedia’s COO with two decades of leadership experience in NYC newsrooms. “Our dedicated media centers deliver professional, impactful content that resonates with audiences. Partnering with NYC Newswire allows us to enhance these efforts by leveraging their hyperlocal expertise, ensuring every story reaches its intended audience effectively.”

This partnership is set to redefine how New York City organizations share their messages, creating a seamless blend of technology, storytelling, and hyperlocal media placement. Together, NYC Newswire and Lookatmedia™ are bridging the gap between journalists and New York City organizations, fostering deeper connections and driving meaningful engagement.

MEDIA CONTACT: Wayne Jordan, SVP JIG Medai | wjordan@jig.media