SPAM® Brand Turns Up the Heat with New SPAM® Hot Honey Flavored
Hormel Foods
SPAM® Brand Turns Up the Heat with New SPAM® Hot Honey Flavored
SPAM is introducing its new Hot Honey variety to New York City through a limited-time collaboration with Win Son Bakery, bringing the sweet-and-spicy flavor to both Brooklyn and Manhattan. Running through September 20, the promotion gives New Yorkers a chance to try the product in dishes created specifically for the partnership, including a breakfast sandwich built on Win Son’s scallion pancake and a Taiwanese-inspired rice roll. The collaboration extends beyond food with a small collection of co-branded apparel and accessories available online and at the bakery’s locations. For Brooklyn diners, the campaign pairs a nationally recognized food brand with a local restaurant known for putting a contemporary spin on Taiwanese-American flavors.
Sweet Meets Heat: SPAM® Brand Turns Up the Heat with New SPAM® Hot Honey Flavored and Win Son Bakery Collaboration
SPAM® Hot Honey hits the menu with limited-edition breakfast items and co-branded merch capsule at New York City’s acclaimed Win Son Bakery.
- New Permanent Flavor: SPAM® Hot Honey joins the lineup of more than 10 varieties, bringing a sweet-and-spicy twist to the iconic canned meat, available now at grocery retailers nationwide.
- New York City Restaurant Collaboration: The SPAM® brand teams up with New York City’s acclaimed Win Son Bakery for limited-time breakfast menu items available Sept. 14-20 at both its Manhattan and Brooklyn locations.
- Shop the Limited-Time Co-Branded Merch Capsule: Fans can also pick up a co-branded, streetwear-inspired merch collection, including a T-shirt, hat and tote bag, available now nationwide via Win Son Bakery’s website and in-store.
The SPAM® brand today announced the launch of SPAM® Hot Honey, a new full-time addition to its lineup of more than 10 varieties, bringing a sweet-and-spicy twist to the iconic canned meat. To celebrate, the SPAM® brand is teaming up with Win Son Bakery, the acclaimed Brooklyn eatery known for its fearless, modern approach to Taiwanese cuisine. Fans can get their first taste of the new flavor through two exclusive, limited-edition menu items and a co-branded merchandise capsule.
Win Son Bakery SPAM® Hot Honey Breakfast Sandwich
Beginning today through Sept. 20, Win Son Bakery is serving up an exclusive SPAM® Hot Honey breakfast sandwich, made with a slice of SPAM® Hot Honey, egg and cheese on their signature scallion pancake. Fans can also order a limited-edition SPAM® Hot Honey Fan Tuan, a Taiwanese sticky rice roll, throughout the week at Win Son Bakery’s Brooklyn and Manhattan locations. Can’t make it to Win Son Bakery? The breakfast sandwich recipe is also available on spam.com.
Limited-Time Co-Branded Merch Capsule
Beyond the menu, fans can purchase items from a limited-time capsule of co-branded, streetwear-inspired merchandise, including a T-shirt, hat and tote bag, available now nationwide via Win Son Bakery’s website. Fans can also shop the collection in-store at both Win Son Bakery locations.
How SPAM® Hot Honey Came To Be
“SPAM® Hot Honey taps into one of today’s fastest-growing flavor trends, giving longtime fans and new audiences alike another reason to reach for the iconic blue can,” said Stephanie Swift, brand manager of the SPAM® brand. “The SPAM® brand has an enduring, decades-long connection with Asian American and Pacific Islander communities and cuisine, and partnering with Win Son Bakery to introduce this flavor felt like a natural, authentic way to get out of the can and into the kitchen.”
“This SPAM® collaboration felt like a genuine extension of the food we grew up with and the food we serve every day,” said Trigg Brown, co-owner and chef of Win Son Bakery. “Building a breakfast sandwich and a fan tuan around SPAM® Hot Honey gave us a fun new way to put our own spin on that connection, and to share it with fans who already love both brands.”
SPAM® Hot Honey is available now at select grocery retailers nationwide. For more information on the SPAM® brand, including product information, recipes and where to buy, visit spam.com and follow @SPAMBrand on Instagram and TikTok.
Frequently Asked Questions
What is SPAM® Hot Honey?
SPAM® Hot Honey is a new full-time flavor in the SPAM® product lineup, bringing a sweet-and-spicy twist to the classic canned meat.
Where can I buy SPAM® Hot Honey?
SPAM® Hot Honey is available now at select grocery retailers nationwide.
What is the SPAM® Brand x Win Son Bakery collaboration?
From Sept. 14 to 20, 2026, Win Son Bakery is serving a limited-edition SPAM® Hot Honey breakfast sandwich and a SPAM® Hot Honey Fan Tuan at its Brooklyn and Manhattan locations.
Can I make the SPAM® Hot Honey breakfast sandwich at home?
Yes. The SPAM® Hot Honey breakfast sandwich recipe is available on SPAM®’s website.
Where can I get the co-branded merch?
The limited-time capsule, including a T-shirt, hat and tote bag, is available nationwide via Win Son Bakery’s website and in-store at both locations while supplies last.
